Road to $100K
The only program built specifically for hairstylists who are done being busy and ready to be paid — for real, consistently, and on their terms.
Foundation · $4,000 | VIP Elite Mentorship · $8,000
You're talented.
Your bank account
doesn't show it.
You're fully booked, burning out, and still checking your account before every transaction. You know what to do with hair. What nobody taught you is how to build a business around it — one that pays you what you're actually worth, without working every hour God sends.
That's not a skill problem. That's a structure problem. And that's exactly what Road to $100K fixes.
Undercharging — againYou raised your prices once and lost three clients. Now you're scared to try again and your bills don't care.
No systems, all chaosBookings fall through, no-shows happen, deposits aren't collected. Every week feels like starting from zero.
Posting constantly, nothing convertsYou show up on IG, you post reels, you get likes. The chair still has open slots on Friday.
Watching others winStylists with half your skill are fully booked at twice your price. You know you're better. Something's missing.
No real planYou're working in your business every day but never on it. There's no roadmap — just hustle and hope.
Alone in itNobody around you gets the business side. Your friends don't understand, your family just says "be grateful." You need someone who's been there.
You're not starting from zero.
You're starting from
stuck.
You're already doing hairYou have clients. You have skill. You're just not making the kind of money that matches either.
You want a real businessNot a side hustle. Not a hobby. A business with structure, income goals, and a plan to hit them.
You're ready to be uncomfortableGrowth requires honesty. This program will push you — and you know you need that.
You're done DIY-ing it aloneYou've watched the YouTube videos. Read the captions. It hasn't moved the needle. You need guided strategy.
You can commit to 90 daysMinimum. Real change doesn't happen in a week. You're ready to stay in it long enough for it to work.
You want $10K months to be normalNot a fluke. Not a "good month." The floor — not the ceiling.
Stop running a chair.
Start running a business.
Pricing that holds. Systems that work while you sleep. A brand that attracts instead of chasing. Income that grows without you working more hours.
Two tiers.
One destination.
Both programs will transform your business. The difference is the depth, the duration, and how close you want me in your corner.
Road to $100K
Foundation Cohort
90 days. Group coaching. Full transformation.
$4,000
One-Time Investment · 90 Days
- 90-day structured group coaching program
- Week-by-week curriculum across 3 phases
- Pricing architecture & offer restructure
- Client experience & rebooking systems
- Content strategy & brand identity work
- High-ticket sales training
- Scaling strategy & six-figure blueprint
- All mini programs included
- Community accountability (WhatsApp cohort)
- Path to consistent $10K+ months
Road to $100K
VIP Cohort
6 months. Hands-on. High-level. Transformational.
$8,000
One-Time Investment · 6 Months
- Everything in Foundation — included in full
- Bi-weekly 1:1 sessions with Mercedes
- Done-with-you marketing strategy
- Hands-on in-person extensions class
- Luxury pricing architecture (advanced)
- Advanced brand & authority building
- Income expansion beyond the chair
- Month 4 — Authority + Visibility
- Month 5 — Education & Additional Income Streams
- Month 6 — Wealth + Long-Term Vision
- Legacy-level business building
Not sure which tier is right? Tell us in the application — we'll guide you.
What you're actually
going to build.
The Foundation curriculum runs 12 weeks across 3 phases. VIP members continue into Months 4–6 with empire-building work that no group program touches.
Full Business Audit
Numbers deep dive · Offer breakdown · Client quality analysis
Pricing Architecture
High-ticket structuring · Package creation · Profit margins
Client Experience System
Pre-visit · In-chair · Post-care · Retention flow
Systems & Operations
Booking systems · Policies · Deposits · Automation
✦ Outcome: You stop operating like a freelancer and start operating like a business.
Brand Identity
Visual presence · Messaging · Perception strategy
Content Strategy
Authority content · Storytelling · TikTok / IG positioning
Portfolio Elevation
Luxury work on camera · Lighting & angles · Consistency
Soft Rebrand Launch
New pricing rollout · Updated messaging · Client communication
✦ Outcome: You look, sound, and feel like a premium stylist.
Offer Expansion
Extensions specialization · Wig services · Add-ons
High-Ticket Sales System
Consultation upgrades · Selling $500+ confidently · Objection handling
Scaling Strategy
Assistants · Booth/suite growth · Time leverage
Six-Figure Stylist Blueprint
Monthly income mapping · Capacity vs pricing strategy
✦ Outcome: You have a clear, executable path to consistent $10K+ months.
VIP Elite Mentorship — Months 4 through 6
Authority + Visibility
Speaking & live strategy · Building your audience · Becoming the name in your market
Education + Additional Income
Turn your skill into income streams · Mini classes · Digital offers that earn while you sleep
Wealth + Long-Term Vision
Financial structure · Investing mindset · Building a brand that outlasts the chair
Real stylists.
Real results.
"I went from charging $150 for a sew-in to $350 — and kept every client. The pricing week alone changed everything for me."
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Foundation Cohort Member
"I had my first $10K month in week eight. I didn't even realize it until I looked at my numbers at the end of the month."
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Foundation Cohort Member
"The VIP experience is unlike anything else. Mercedes doesn't just teach — she's in it with you. I feel like I finally have a real business."
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VIP Elite Mentorship Member
Mercedes R.
Founder, Chic By The Layers Pro
I built this framework from my own failures and triumphs in this industry. I know what it feels like to be talented and broke, busy and burned out, good at the work but lost on the business side.
I positioned myself to be the big sister I needed when I was new. The one who tells you the truth, gives you the roadmap, and stays in it with you until the numbers change.
This isn't theory. Every single thing I teach, I've done.
"All I knew was hair from a young girl. I had no idea it would be my whole world. I built my framework around my failures and triumphs in this industry."
— Mercedes R.
Your questions,
answered.
Foundation is a 90-day group coaching program covering the full 12-week curriculum — pricing, systems, brand, marketing, and scaling. VIP is a 6-month elite mentorship that includes everything in Foundation plus bi-weekly 1:1 sessions with Mercedes, done-with-you marketing, an in-person hands-on extensions class, and three additional months of empire-building work covering authority, additional income streams, and long-term wealth strategy.
This program is designed for stylists who are already doing hair and have some client base to work with. If you're completely brand new, the $20 Beauty Business Setup Guide and our free Facebook community are the right starting point. If you have clients but aren't making the money you should be — you're exactly who this was built for.
Plan for your group or 1:1 session time plus implementation work between calls. The real results come from doing the work between sessions — that's non-negotiable. If you can't commit to showing up and doing the work consistently, this isn't the right time.
Fill out the application and tell us where you are in your business. There's also a $97 Strategy Call where Mercedes will assess your level and help you figure out exactly which program is the right fit. No guessing, no pressure — just the honest recommendation.
Yes. Cohorts run with a capped number of members so that the quality of coaching and community stays high. When a cohort is full, enrollment closes and the waitlist opens for the next round. If you're seeing this page, enrollment is currently open — but it won't be for long.
This cohort will fill.
The question is whether you're in it.
The stylists who apply today are the ones sitting in a different business 90 days from now. The ones who wait will be watching those same people post their wins and wonder why they didn't move.
I'm Ready — Apply NowApply for
Road to $100K
Fill out the form below. We review every application personally and will reach out within 48 business hours.