Road to
$100K
Foundation
90 days. A real business. No excuses. Let's build.
Welcome to the Foundation. You made a decision to stop winging it and start building something real — and I'm honored to be the one in your corner for the next 90 days. Read everything on this page before our first session. It matters.
Get Started Right Now
Read This Entire Welcome Guide
Go through every section — the guidelines, the expectations, the curriculum. Come to our first session knowing exactly what you signed up for.
Complete Your Intake Form
Fill out the intake form — click here → — at least 24–48 hours before our first session so I can come prepared for you specifically.
Schedule Your First Session
Lock it in now — Book Here. Please schedule at least 24–48 hours in advance.
Join the WhatsApp Channel
This is where the cohort connects, gets updates, and holds each other accountable — Join Here.
Access Your Client Portal
All your materials live at [client portal link]. Your login details will be sent separately.
Community Guidelines
This Space Is Built on Respect
Everyone in this cohort is at a different stage — and that's the point. What we all share is the commitment to grow. You will not belittle, compare, or compete with your cohort members. You will support, encourage, and show up for this community the way you want people to show up for you.
What Happens in the Cohort Stays in the Cohort
Other members will share real numbers, real struggles, and real wins. None of that leaves this group. No screenshots. No sharing without permission. This is a trust-based environment — protect it like you'd want yours protected.
Show Up — Actually Show Up
You invested in this. Passive membership is not an option here. Attend sessions, engage in the group channel, complete your action items. The cohort energy is only as strong as the participation in it — and your results will directly reflect how much you put in.
This Is a Learning Space — Not a Sales Floor
Do not use the group to promote your services, sell products, or recruit members for other programs. This space is exclusively for the growth work we are doing together inside this cohort.
Be Direct, Be Kind, Be Real
Feedback is part of this process. You'll get it from me and from each other. Learn to give it with honesty and receive it without defensiveness. The fastest way to grow is to stay coachable. Negativity, drama, and gossip will not be tolerated — this community is a no-drama zone, full stop.
Own Your Results
I will give you everything — the strategy, the tools, the support, and the push. But I cannot do the work for you. If something isn't working, say something. If you're falling behind, say something. Silence is the only thing I can't help you with.
Communication Guidelines
Response Times
I respond within 24–48 business hours, Monday–Friday. For urgent matters, mark your subject line "URGENT" and I'll prioritize it.
Office Hours
9am–5pm EST, Monday–Friday. Messages outside these hours are answered the next business day. I am fully offline on weekends and major holidays.
How to Reach Me
- Questions & check-ins: support.team@chicbythelayers.com
- Session scheduling: Book Here
- Urgent matters: same email, subject line "URGENT"
What Counts as Urgent Read This
- Technical issue blocking your material access
- Billing issue affecting your program access
- Time-sensitive cohort matter
General questions and strategy are not urgent — they wait for our next session or regular response window.
Scheduling & Sessions
Book sessions at this link. Please schedule at least 24–48 hours in advance whenever possible.
Give me at least 24–48 hours' notice if you need to reschedule. Last-minute cancellations under 24 hours may result in a forfeited session depending on the circumstances. I understand life happens — but please communicate early.
- Come with specific questions or challenges you want to work through
- Have relevant context or background ready
- Show up with an open mind and willingness to be pushed
Sessions are collaborative and action-oriented. You leave every call with specific steps to implement before we meet again. If sessions are recorded, you'll receive the link within 24 hours via email.
How to Win This Program
Show Up Fully
Quiet space, distractions down, ready to engage. You paid for this — honor that investment every single session.
Do the Work Between Sessions
Implementation is everything. The results you get will be in direct proportion to the work you do between calls.
Be Brutally Honest
Tell me what's actually going on in your business. The more truthful you are, the better I can support you.
Ask Everything
No question is too small. If you're confused or stuck, speak up. The only mistake is staying silent.
Trust the Process
90 days requires patience and consistency. Trust that I'm guiding you with your best outcome at the center.
Celebrate Your Wins
Every milestone counts. Share them. I want to hear your progress — big and small.
Your Week-by-Week Curriculum
- Deep dive into your numbers
- Offer breakdown
- Client quality analysis
You can't fix what you haven't faced. This week we get real about your baseline.
- High-ticket structuring
- Package creation
- Profit margins
Your prices should reflect your skill, your time, and your standard of living.
- Pre-visit experience
- In-chair experience
- Post-care system
- Retention flow
The experience you create determines whether they come back — and whether they refer you.
- Booking systems
- Late & no-show policies
- Deposit structure
- Automation
Phase 1 Outcome: You stop operating like a freelancer and start operating like a business.
- Visual presence
- Messaging
- Perception strategy
People buy from who they know, like, and trust. Your brand is that bridge.
- Authority content
- Storytelling
- TikTok / IG positioning
You don't need to go viral. You need the right people to see you consistently.
- What luxury work looks like on camera
- Lighting & angles
- Consistency across platforms
Clients price you based on what they see before they ever sit in your chair.
- New pricing rollout
- Updated messaging
- Client communication strategy
Phase 2 Outcome: You look, sound, and feel like a premium stylist.
- Extensions specialization
- Wig services
- Strategic add-ons
The menu you offer determines the income ceiling you hit.
- Consultation upgrades
- Selling $500+ services confidently
- Objection handling
Knowing your worth means nothing if you can't communicate it in the room.
- Bringing on assistants
- Booth / suite growth
- Time leverage strategies
There is a ceiling to what one pair of hands can earn. This week we plan past it.
- Monthly income mapping
- Capacity vs pricing strategy
- Your 90-day forward plan
Phase 3 Outcome: You leave this cohort with a real, executable path to $10K+ months.
My Commitment to You
"I'll respond within my stated hours, show up to every session prepared, give you honest feedback over comfortable lies, keep everything we discuss confidential, and bring my full presence every single time. You will not outwork my commitment to your growth."
— Mercedes R. · Chic By The Layers Pro
I'm offline on weekends and holidays — messages received then are answered the next business day. I'll give you at least 2 weeks' notice before any planned time off, and you'll have email access to me or a team member in my absence.
Our work is business-focused and hands-off outside of our training sessions. If something comes up outside my scope as a business coach, I'll lovingly point you toward the right resource. I'm your coach — not your therapist.
Mercedes R.
Chic By The Layers Pro · Beauty Business Coach